In today's fast-paced world, social media is the fuel that propels our daily communication. It's a vibrant realm where you can skyrocket your personal brand and forge meaningful connections. But beware, there's a fine line between success and failure in this digital domain. When it comes to making your mark in the business arena, it's crucial to showcase your true self by balancing authenticity and professionalism. Are you ready to master the business communication channel? Here are Digital Networking Academy's social media "do's and don'ts" to supercharge your professional brand identity. Let's dive in!
DO: Post at the right times
DON'T: Be weird
Don't be that one person to post at 3 a.m. when your network is fast asleep (like you should be). The objective is to initiate conversations and prompt engagement among your network. By strategically choosing the best times to post, you maximize your reach, increase the likelihood of engagement, and ultimately strike the right chord.
Sign up for the course to learn more about social media optimization.
DO: Share accomplishments
DON'T: Share irrelevant content
Sharing successes can feel a bit self-serving, but it's critical to build your image and reputation. Remember, you're looking to strengthen connection with your network and become known for your areas of expertise. Don't be afraid to let the world know when you've achieved a major milestone. At the same time, there is no need to post a picture of your breakfast on LinkedIn every morning...make sure you're intentional with your content strategy.
DO: Post frequently
DON'T: Spam
Don't lose your audience by oversharing. As important as it is to maintain a steady stream of content, there needs to be balance. Also, different social media platforms yield varying results. For example, sharing 5-7 tweets per day may be acceptable, but this tactic would not have the same effect on LinkedIn. Register for the course to learn how to improve your content generation and how it impacts post performance.
The biggest takeaway? Stay consistent.
Achieving a successful and professional online presence involves finding the right mixture of posting engaging and relevant content and strategically utilizing the unique features each social media platform has to offer to achieve the most meaningful interactions. Stay consistent with posting frequency, posting times, and most importantly, yourself. At the end of the day, the brand being marketed is YOU!
Be sure to check out our full course, "Professional Brand Identity on LinkedIn and Twitter" for a more in-depth guide on these "do's' and don'ts" of B2B social media.
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